Most of the time market share is slugged out one fractional share at a time.
I'm very good at finding those fractional shares. Marketing Strategy
Your optimal marketing strategy will be determined by: Market potential. How many dollars will consumers spend with you and your competitors? How many dollars remain? Competitive environment. How much of your market already knows about you? How good are your competitors? Your competence. How good are you at what you do? And finally, the strength of your message. How well does your message "stick" in the minds of shoppers?